Transforming Businesses for the Past Two Decades

Building the Mortgage or Real Estate business you want isn’t rocket science. But it does take 2 things – an understanding of what works and someone holding you accountable. The CORE gives you both. 

You will learn how to put tried-and-true tactics into practice, creating a larger business strategy and achieving the results that, until now, have been just out of reach. And you’ll have an experienced coach in your corner, pushing you toward and beyond your goals.

What We Focus On

Rick Ruby
Founder, CEO & Head Coach

With four decades of experience in the mortgage industry, Rick is a seasoned professional. As the owner of 3 mortgage branches and a team of 35 loan officers, his impact is substantial— his branches closed an impressive 2,000 loans in 2023 alone. Rick’s personal journey in origination spans from 1984 to 2009.

Beyond his thriving mortgage enterprises, Rick is the driving force behind The CORE Training, an elite Mortgage and Real Estate coaching company boasting over 1,000 clients and led by 35 top-producing coaches. These coaches, earning an average of $1 million each with $2 million in savings, exemplify the success Rick imparts.

Notably established in 2001, The CORE Training is a testament to Rick’s commitment to empowering others. He extends his expertise through private consultations with major mortgage banks, emphasizing a philosophy of earning more, saving more, and giving more to both employees and clients.

Randall Mills
Director of Sales & CORE Coach

Randall Mills attended The University of Kansas and moved to Phoenix, Arizona, shortly after. With over 20 years in the finance and Real Estate development industry, Randall has been in Residential finance since 2013 and is also nationally ranked as a Top 1% originator by Mortgage Originator Magazine and The Scotsman Guide. As of September 2023, Randall has taken on the Director of Sales at The CORE HQ. Randall is the Founder of The Phoenix Suit Project, a charitable organization that collects men’s suits and puts them directly on the backs of men re-entering the workforce.

Mortgage and Real Estate Coaching

Common Question: What's the difference in your programs?

We create structure and systems that work in any market. The foundation starts with generating more leads than you can handle, then building a team to cater to your clients so you can go back to your #1 job – Lead Generation! Lastly, we focus on counting the money and wealth accumulation. We apply a high level of accountability to assist you in breaking records every year!

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